Being a proud Shopaholic I am super-happy with the addition of one more online beauty store entering the Indian market which is “Aplava”, They are not only focusing on Women but also on Men, baby and home, Isn’t that exciting? They have few brands which are not available on other online shopping destinations. I recently made a purchase with this website, and today’s post is going to be a website review and shopping post. Read on to know more about the new entrant in the online “beauty” market i.e. Aplava –ReviewwaliAplavaWebsiteReview001About- Aplava derives its name from sanskrit origins. Aplava (pronounced “AAp luv” in original sanskrit) means taking a bath to purify oneself. It’s an ablution process of cleansing oneself. Just as the name suggests, Aplava wants to give its customers an experience of divine purity. Beauty is you!

As a start-up beauty company, we strive to bring an unparalleled assortment of prestige brands, household names and niche, cult beauty brands, all on one site. Our professional team of Dermatologists and Beauty advisors has cherry picked brands across a broad range of product categories including Skincare, Hair care, Bath & Body, Make Up, Fragrance, Sun & Travel, Intimacy, Shaving, Candles and Aromatherapy, Mom & Baby & Homecare. To make your experience worthwhile and easy, the team has developed a mechanism to advice and recommends products based on your skin type and skin concerns. Use the My Beauty Score section on your profile page to get customized recommendation for your daily skin routine. Unlike many other beauty retailers, we work directly with our manufacturers or authorized distributors to bring you over 3,000 products straight from the brands themselves. You can trust that anything you buy is 100% authentic, guaranteed.ReviewwaliAplavaWebsiteReview002Shipping cost- They provide free delivery on orders of Rs. 1500 & above. Below that amount fixed Delivery charges of Rs 50 is applicable per order.

They have a 10-day return policy, so you have a good amount of time to return the goods bought if there is any damage.ReviewwaliAplavaWebsiteReview003My Beauty Score- A refreshing new way to find effective Personal care products that work for you!

My beauty score” is an additional feature they have added to the website through which one can know what their beauty score is once all the answers in the questionnaire regarding Skincare, sun care, hair care and eye care are tick marked. I got my beauty score as 61% 😛 The ideal score is 93% which is for the healthiest skin. I need to be more concerned about my skin and hair from now being such a bad scorer. 😀ReviewwaliAplavaWebsiteReview009Now when I will click on “Recommended for me” tab while searching for products, products recommended for my skin and hair based on the questionnaire filled will show up and will make my shopping experience better. I mean this is so good, many of you must have already experienced this kind of concept in subscription boxes but for a website this is so distinctive and extra-ordinary! My beauty score is nothing but Genie that makes the perfect products for our skin type appear magically.ReviewwaliAplavaWebsiteReview004

My experience with “Aplava”- Unlike other websites, their website is neatly done and doesn’t take time in loading which is something that makes me look for products in a hassle-free way. All their hyperlinks are working perfectly and the navigation is very easy to understand. When you hover your mouse over the tabs a drop-down menu will appear and you can easily select the category and subcategory of products you wish to buy. They have a tab named “Brand” where you can have a look at the available brands on their website. You click on the brand name and you’ll be taken to that particular brand’s product page. Currently this online beauty store is having limited brands but as I have been noticing their brand section for quite some time now I can definitely say that they are progressing in adding up more brands and are striving to offer more variety to their esteemed customers.

Their portal is 100% safe and payment can be made through different payment methods like COD (Cash on Delivery), Visa, Mastercard, American Express, Net Banking & Wallet (PayTM & PayU)

I made a purchase with them some 20 days back and this post is due since then. The day I placed my order was a National holiday followed by Sunday, So there was no update regarding dispatch (My foolishness to order stuff on non-working day and public holiday 😛 ). As soon as monday came, I got an email and SMS with the tracking details and courier company name. I was happy that they sent it through Aramex. The package reached me in a short period of time. The shape of the box got little(just a little) buckled up, but I was happy to see it didn’t cause damage to what was inside. The package was not tampered by any means, I opened it up and the packaging their team did drew a smile on my face. ReviewwaliAplavaWebsiteReview004All the products were bubble-wrapped nicely, for a second I thought they have got customized bubble wraps 😛 but as I took the products out I was able to make out they have used their customized tape to pack the products with perfection. The products were packed so well that it took me whole 5 minutes to set them free 😀 . Inside was an invoice and a Thank you card from founders of Aplava. What a cute gesture, so nice of them! 🙂ReviewwaliAplavaWebsiteReview006ReviewwaliAplavaWebsiteReview005ReviewwaliAplavaWebsiteReview007Here’s a what I shopped with Aplava.com-
1. Revlon Super Lustrous Lipstick in “Kiss me Coral”
2. Olay Total effects 7-in-1 anti-aging cream+serum duo SPF 15
3. Faces Hydro Makeup Remover
4. Vichy Eau Thermale- Thermal Spa Water
5. Olay Clarity Fresh Cleanser
6. Olay Age-protect Anti Aging CreamReviewwaliAplavaWebsiteReview008Like I mentioned above, this website not only stocks up stuff for females, it has a men’s and baby’s section too. Also if you are someone who loves candles and home fragrance products, don’t forget to check their “Home” tab, they have added some wonderful products to it. 🙂

There is just one thing about this website which I am not happy about, and that’s the shipping policy. Most of the online shopping stores offer free delivery over 500/- but with Aplava currently its 3 times of others. I really wish they do some alterations in that regard because not every buyer wants to spend INR 1500 on a single purchase and let’s not forget people(including me) hate paying shipping charges 😀 .

I recommend this website to each and every person reading this. Go ahead and try it yourself, you wont regret ! FYI they are currently offering Rs.750 discount vouchers on every new sign up with 30-day validity to save you some pennies. What are you waiting for? Go ahead and sign up ! 😀 Click here to check their website.


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