“11 on 10”- A Concept Store!

If you follow me on Instagram, you would know that I recently attended the launch of “11 on 10” store. It was barely few days back that I got an invite to be a part of launch ceremony of this concept store in Jaipur. For someone like me who hadn’t been to a concept store before, the idea of attending the launch was quite intriguing and I didn’t want to give it a miss. So I went there and in today’s post I would be summing up what all was there and how I found it to be. The idea of “Concept store” is very popular around the world, but it’s very new for Jaipur. Here we have good access to malls, brands and boutiques but there wasn’t any theme-based dedicated place which caters to all needs of a lady who wants to stay updated with trends. The pictures didn’t came out well as I took them from my phone, please bear with me! 😛

Lounge Area-“11 on 10” is the brainchild of Aditi and Neehit (The Mrs. and Mr.) who have jointly curated the best of clothes, accessories, home and lifestyle products from all over India. The interiors of the store are to go gaga over! The choice of colors, the precision in details make it stand out of the box! I got a chance to ask some questions from the duo about their store. I really wanted to know why they have named it “11 on 10” and why not something else, to which they replied it was Aditi’s page where she puts her design work and since they are thoughtfully curating the best stuff of all kinds for ladies, it is 11 on 10 in itself 🙂 .As soon as I got a glimpse of this quirky section, I knew the products placed at top are sourced from SkyGoodies, the notebooks placed right below skygoodies products are designed by Aditi herself. There was a section for western dresses curated from Cray cuts which you are sure to love! The store is quite big and since each product is handpicked, you’ll be spoilt for choice! From clothes to shoes, from coin pouches to handbags, from passport holders to tablet sleeves, from stationary to home decor, this store has it all ! “Selfie Room” for me was the highlight of the store! Ever wondered why the best of your pictures are those that were taken inside trial rooms? Is it the mirror or the perfect lights that are placed there? We girls love mirror-selfies while trying out clothes, and that’s why they named it Selfie Room 😀 , Unique Indeed! The changing rooms in “11 on 10” are really spacious, and they aren’t simple! They are done nicely and have lovely ottomans inside 🙂 .With what they have in stock, I believe they are soon to turn the hottest shopping destination in Jaipur for all things classy and quirky! “11 on 10” is located in C-scheme, which is easily accessible to all Jaipurites. In case you are passing by C-scheme, don’t forget to check out this amazing concept store. Here’s the complete address 🙂 –

F-62, basement, Sundar marg,
Azad marg, C Scheme, Jaipur – 302001,
Landmark- F-32 cafe lane

Have a great day ahead! 🙂

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